Sales Director

Vela is a global financial technology provider of high performance trading, market data, and analytics technology solutions. Vela offers an end-to-end multi-asset Direct Market Access (DMA) platform connected to over 60 global exchanges; high-performance and low-latency market data and market access; industry leading pre-trade risk controls; post-trade processing; trading analytics; plus, a front-end for price discovery, execution, and risk management. Vela clients benefit from award-winning managed services, customer support, and world-class professional services from an experienced team comprised of seasoned financial services industry experts and cutting-edge technologists.

Vela has offices in Europe, US and Asia supporting traders, market makers, financial institutions and other market participants worldwide.

Vela is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Job Profile

We are looking to add a talented and motivated Sales Representatives to our growing Sales team.  This role will require you to create and drive new business and leads, ensuring prospects understand the Vela value proposition within the trading ecosystem.  Target prospects and clients include front office desks within investment banks, broker dealers, hedge funds, asset managers, prop trading firms and other sell side institutions.

You will work closely with the sales engineering and product teams by being the liaison to existing and potential clients, ensuring the closing of deals. 

Our ideal candidate will have previous experience working within financial software sales ideally selling trading and market data software. In addition, experience and understanding of the trading workflow is essential.  However, we will consider a candidate with a proven track record in sales in other areas and a passion for.

Key Accountabilities

  • Develop accounts with leads generated by but not limited to, existing customers, leads from our website, utilizing social network sites, and industry associates.
  • Proactively develop sales opportunities within the trading marketplace
  • Maintaining a solid funnel of sales leads and new account opportunities
  • Meet with prospects for purposes of identifying needs in addition to presenting/demonstrating our products
  • Follow the sales process of prospecting, qualifying, presenting, closing and follow up 
  • Contact and meet with existing clients along the Account Manager for the purpose of maintaining and enhancing relationships
  • Maintain and update the sales CRM with information regarding all client and prospect communications, opportunities and contact information
  • Work closely with Head of Sales EMEA to increase close ratio and number of new customers
  • Travel: local, regional when required

Knowledge, Skills & Experience Required

  • Strong understanding of electronic trading software and trading workflow
  • 3+ years of sales experience, or transitional experience in fin tech trading software product management or client support
  • Competitive edge with a desire to win
  • Exceptional verbal and written communication skills
  • Attention to detail in all aspects of work is essential
  • Ability to multi-task and prioritise under pressure, while maintaining high quality output and meeting deadlines
  • Good appreciation of the Sales cycle (previous sales/client support or product management experience an advantage)
  • Understanding of technology in the financial markets and electronic trading and related terminology
  • Understanding of equities, derivatives and fixed income a plus

Further Information

For any further information please get in touch at
or call +1 646 713 2773.

Download Job Specification (PDF)
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